Latest News from HIT:
New Management for HIT, new way of getting you a great job, new way of getting you a great candidate!
“New Zealand employers are frustrated by huge numbers of inappropriate candidates,” says Russell Thomas, Managing Director of HITNZ (www.hitnz.co.nz) - a specialist hospitality, tourism & travel job website. As the job market bounces back from the global financial crisis, feedback from large-scale employers and recruitment firms reveals online job advertising often results in an overwhelming response from hopeful candidates. Most job advertisement websites use the internet to connect large numbers of candidates with employers, at a relatively low cost. By using innovative technology to streamline the application process, job websites have revolutionised the recruitment industry. However, when market forces push huge numbers of kiwis into job hunting and application is as easy as a few clicks, recruitment professionals and HR managers are inundated with hundreds of resumes. “The issue facing employers is the cost of sorting through the hundreds of applications to find the handful of fantastic or merely
appropriate candidates,” says Thomas. “Having theʻwhy-not-tryʼ resumes. This saves recruiters time
HITNZ uses social media, viral and Long Tail marketing strategies to stay connected with workers and job seekers in the hospitality, travel and tourism industry. “By leveraging the social web, engaging candidates in meaningful ways and creating a community, we offer employers significant higher odds of receiving applications from great candidates who tick The online strategies HITNZ is using to engage target candidates are state-of-the-art. “We few cutting-edge, web 2.0 strategies we Thomas is a big believer in Long Tail Marketing - a concept pioneered by Wired Magazine editor-in-chief, Chris Anderson. The “long tail” refers to the large number of highly specific or niche products, services or job offerings available. When a business tries to offer a one-size-fits-all product or service, they can miss catering to the more specific needs of their niche customers. Innovative businesses like Amazon.com have been successful by catering to this Long Tail market. A study by MIT professor Erik Brynjolfsson indicates that a significant portion of Amazon.com stores. “It one-size-fits-all approach, you can expect an overload of inappropriate applications. Employment is a specialised business - it advertising too.”
most applicants used to be a good thing and it meant your advertising strategy was great...
but now things have changed. “
Today, HITNZ believes the advantage lies in having a smaller selection of higher quality
candidates.
HITNZ offers online job advertisements to NZ businesses specifically in the hospitality,
travel and tourism industries. By becoming “the place” to find speciality jobs, Thomas aims
to gain a word-of-mouth reputation in the niche, ensuring key talent knows exactly where
to go to find career opportunities.
“By providing job advertisements to a highly specific niche, we aim to attract quality job
candidates with superior experience, attitude and skills,” says Thomas.
This is a paradigm shift in terms of how the internet is used to promote employment
opportunities.
“The aim used to always be traffic, page views and number of applications,” says Thomas.
“At HITNZ, we focus on connecting the best quality candidates with employers who want
the right person - not a pile of half-baked,
and money.”
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